Why do you do what you do?

Over the years I've had the honor of "judging" scores of outreach and media proposals.

The one thing I'm always looking for is passion- a true commitment to the vision presented in the proposal.

Sometimes it's hard to see passion, sometimes it's obvious. Want to test your passion for your work? Check out this link.

Tags: core statements, message framing
Topics: Leadership, Promotion, Storytelling, Work