La Colectiva's Domestic Worker Health and Safety Campaign Launches!

La Colectiva Campaign Web site >>

La Colectiva de Mujeres' new domestic worker health and safety campaign launched last week with a press conference in San Francisco's Mission District and a march to the site of a billboard featuring an advertisement from the campaign. With representatives from television, radio and online media in attendance, the campaign got off to a rousing start!

The campaign highlights the mutual benefits that employers of household workers and the workers themselves gain from this relationship. Employers get the peace of mind that a clean, organized home brings and extra hours in their day for other things. Workers benefit from a good job, which they carry out lovingly and with pride. The campaign ’s theme, “Communicating our Strengths and our Hopes,” (“Comunicando poder y esperanza”) emphasizes the campaigns goals of getting employers to think about a few steps they can take to help support solid, dignified jobs for the women. The project includes a strong call to action for all who employ household workers to use non-toxic products that protect both the health of domestic workers and the families they work for.

The campaign is also targeting women in the community who do domestic work, to invite them to join La Colectiva and be part of this effort to overcome barriers and promote good jobs for this mostly immigrant community.  Women are invited to join an organization that will help them obtain not only jobs but “Dignity,respect, and solidarity.”

Advertisements for the campaign are running on the city's bus system, postcards and posters with the campaign's messages are being distributed, and women from the campaign are conducting interviews with the news media to spread the word about the campaign. So far, the campaign has received coverage on In These Times' labor blog and the New York Times' Bay Area blog, in addition to coverage on television and radio. SF IndyBay also has video excerpts from the press conference featuring members of La Colectiva.

Tags: advertising, la colectiva, LOHP, social marketing campaign, Underground Advertising
Topics: Community Health