Nicky Trasvina, Employer of La Colectiva Members

(Nicky Trasvina spoke at the November 11 Launch of a unique social media campaign designed by members of La Colectiva de Mujeres of La Raza Centro Legal.  The campaign features images of domestic workers on posters, bus sides and in BART to elevate respect and improve working conditions for domestic workers in the Bay Area and across the nation.)

"I first want to congratulate the Colectiva on the success of their campaign, "Communicating Strength and Hope." I see their beautiful faces on these billboards. Congratulations!

"I also want to say that I value the work of the Colectiva members so much. Not only do they come to our homes and keep our house hygenic and clean; my experience with the Colectiva has to do with family members. And I can't think of anybody I would trust more to take care of my parents than the women I've had working for us for over five years who are members of the Colectiva.

"My parents are in a very disabled state. They're very elderly. My dad's 97 and my mother's 91 and they have been under the care of the Colectiva members for five years. And the doctors come and visit them, because they can't get out of the house. And they remark to us, "Who is taking care of your parents?" because of such good care.

"It's remarkable the responsibility that they take, the seriousness they take to the job. And the love and respect they show my parents. I don't think we could pay enough to get that from anybody else. So thank you Colectiva and good luck on your campaign!"

Tags: employer, la colectiva
Topics: Business, Cultural Competence, Family, Immigrants, New Routes Leaders, Receiving Communities, Social marketing, Work