La Colectiva employer Nicky Trasvina speaks at social media campaign launch
At the launch of a unique social media campaign, "Communicating Our Strengths and Our Hopes" (Comunicando poder y esperanza), employer Nicky Trasvina said, "I can't think of anybody I would trust more to take care of my parents than the women of the Colectiva." She has employed members of the Colectiva for five years. She testified to the responsibility of the workers and the love and respect that they show to her family members. "I don't think we could pay enough to get that from anybody else."
La Colectiva, a group of workers organized by La Raza Centro Legal in San Francisco, has spent the past year collaborating with the Labor Occupational Health Program at University of California, Berkeley, and Underground Advertising to create a campaign that includes advertisements, posters, postcards, bus sides, brochures and a Web site: www.lacolectivasf.org.
Video recorded and produced by Bill Carpenter. Shared with permission.
Tags: domestic workers, employers, la colectiva, La Raza Centro Legal
Topics: Building Community, Family, Immigrants, Social marketing, Work
New Routes Project: Domestic Worker Safety & Dignity Project
© 2009, Bill Carpenter, All Rights Reserved.
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New Research & Recommendations
This report (PDF 3.8MB) offers guidance for community organizations and those who fund social change in how best to harness the power of local media-making for community health improvement. Spanish-language version is now available. Una versión en español de este informe esta en la web.