10 lessons on making local media work

10 lessons to make local media work

In her blog at Oakland Local, Susan Mernit writes, "I  just got back from 5 days in Los Angeles, where I was a lead facilitator and coach for the Knight-McCormick Leadership Excellence Institute. For 3 1/2 days, I sat in nice hotel rooms with very smart people talking about how to create change in organizations, how to develop business plans and revenue models that can keep organizations profitable (and staff paid), how to rethink audience as something closer to community--and how to make money beyond selling advertising.The goal of the program is to support long-term transformation of media organizations by supporting news leaders,  but the lessons learned apply to so many news sites--and news entreprenurs--that I wanted to share some of them."

Get those lessons here.

Tags: local media, Oakland Local
Topics: Building Community, Community Media, Journalism, Media distribution, Media production, Social networking, Storytelling, Technology, Web 2.0