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Pat Aufderheide and Jessica Clark of the Center for Social Media authored a handy guide to understanding what is and what is not public media. Public media are any media used for public knowledge and action by a social network that arises out of the discovery and shared discussion of common problems. Public media producers set out to address a common concern and bring members of the public who share that concern in to participate in making meaning. The most successful projects move audience members to action. At the very least, public media makes them understand themselves in a new ways.

New Routes Project: No

© 2007, Center for Social Media, All Rights Reserved.

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