Abriendo las Cajas (Opening Boxes)

Reducing domestic violence in the Latino community.

Project Summary

Latinos in the Fruitvale neighborhood of Oakland, California gained technical and storytelling skills as they created nearly two dozen digital stories addressing their own experiences of intimate partner violence.  Some participants took their media literacy to the next level, producing a short documentary exploring and analyzing the violent messages in Spanish language media. 

Abriendo las Cajas (Opening Boxes) inspired

  • community members and organizations to become more involved in media production,
  • the use of local media as an effective tool in facilitating community discussions,
  • more community projects to further disseminate the already produced DVDs, and
  • the inclusion of new media making in future projects.

More than 200 community organizations from across the US requested the digital story compilation DVD. Health clinics, schools and prisons screened the stories and used the viewing guide to initiate community discussions. The DVD, along with a curriculum guide in English and Spanish, is available free to non-profit organizations and schools by request.

Abriendo las Cajas was invited to present digital stories at the FCC Digital Inclusion summit in Washington, DC in 2010. The audience for this screening included national policy leaders, teachers, technologists and community leaders who were brought together to discuss technology access, training and resources for underserved communities throughout the US.


Project Snapshot: Telling Digital Stories

media makers of Abriendo las Cajas

"With Abriendo las Cajas our goal is to give minorities within the community who don’t have access to technology the chance to express their ideas and experiences, and maybe find possible solutions to violence." --media maker Juan Cuba

Adult and youth media makers described the learning and healing experiences that have come out of the program in a video evaluation. This testimony from participants is useful for nonprofits, teachers, and program managers in illustrating this type of program and its challenges. View the 10 minute evaluation video.


Insights

Individuals and organizations recognized the value of media production as well as the value of using media for community discussion.

Project success can be measured both by the number of participants and by individual commitment to the media making process. The second DVD documentary showed the progress made by participants as they acquired technological and storytelling skills for media making.

Too many cooks in the kitchen can lead to confusion. Project partners mentioned that sometimes it was hard to tell who was in charge of the collaboration. Staffing changes at each of the partner organizations created challenges for project leadership in many areas from scheduling to media production.

Project Blog

KYFranco speaks up about immigrant issue, media portrayals of immigrants, and dreams of a better life. 1. If you are an immigrant, tell us what... read more
A wise practice from Uganda In Uganda, sexual health isn’t something that is only discussed behind closed doors.  Multiple factors, including systemic sexual violence toward... read more
Tulio Serrano is an inspiring leader on the Abriendo las Cajas project with strong connections to his community. 1. Si tu eres un inmigrante, dinos que... read more
Juan Cuba, who teaches people how to use media to tell stories, talks about the need to be strong, media sterotypes, and his sense of... read more
Maria Pilar or, as friends call her, Mapi is a leader and advocate in the Fruitvale neighborhood of Oakland, CA. When you arrive to the... read more
Jennifer Gilomen of BAVC is part of the documentary team that has been selectd to develop interactive Web, mobile, multimedia, and game projects at the... read more
From The BAVC Blog by Jennifer Gilomen, BAVC's Director of Public Media Initiatives On September 2, BAVC was honored to be visited by Sonal Shah, Director... read more
New Press has announced the publication of Judith Adler Hellman's "The World of Mexican Migrants." In her groundbreaking book "Mexican Lives," Judith Adler Hellman profiled... read more
Chip Mitchell, a reporter in Chicago Public Radio's West Side Bureau sent us a note about a radio story on batterer intervention that's airing today... read more
San Francisco Bay Area project leaders met today at the Bay Area Video Coalition offices in San Francisco during a 3-day site visit by New... read more