Social marketing

Change the Story, Change the World [free-range thinking newsletter]

People can't face facts if they're looking the wrong way. So first tell them a story that can change their point of view.Read more of... Visit website

National Campaign To Raise Awareness About Mental Health Problems in Multicultural Communities

The Substance Abuse & Mental Health Services Administration (SAMHSA), in collaboration with the Ad Council, announced the launch of a national public service advertising (PSA)... read more

Why Stories Matter for Health

We have all heard health statistics—and then promptly forgotten them. We have all experienced powerful emotions during medical encounters that have prevented us from asking the “right” questions... read more

Egal Shidad: Stories of Somali Health

This hour long program provides mental health information for Somalis and organizations working with Somalis. Through storytelling it encourages Somalis to seek resources. English subtitles... View video

Nicky Trasvina, Employer of La Colectiva Members

(Nicky Trasvina spoke at the November 11 Launch of a unique social media campaign designed by members of La Colectiva de Mujeres of La Raza... read more

Claudine Moreno Lormé, Artistic Director of Domestic Worker Social Media Campaign

1. If you are an immigrant, tell us what it means to be an immigrant in the United States. If you are not an immigrant,... read more

Antonia Peña of National Domestic Workers Alliance speaks at social media campaign launch

Representing over 20 different domestic workers collectives across the United States, Antonia Peña of the National Domestic Workers Alliance, said that the campaign, "Communicating Our... View video

La Colectiva employer Nicky Trasvina speaks at social media campaign launch

At the launch of a unique social media campaign, "Communicating Our Strengths and Our Hopes" (Comunicando poder y esperanza), employer Nicky Trasvina said, "I can't... View video

La Colectiva member Raquel Botello speaks at social media campaign launch

At the launch of a unique social media campaign in November 2009, domestic worker and La Colectiva member Raquel Botello spoke with pride about being... View video

La Colectiva Public Transit (BART) Ads (PDF)

Advertisements appearing on public transit waiting platforms (BART) in San Francisco, California: La Raza Centro Legal’s La Colectiva de Mujeres launched a unique media campaign designed... read more

La Colectiva Bus Interior Ads (PDF)

Advertisements appearing in city buses in San Francisco, California as part of an unusual media campaign: La Raza Centro Legal’s La Colectiva de Mujeres launched... read more

La Colectiva Bus Taillight Ads (PDF)

Advertisements appearing on the back of city buses in San Francisco, California as part of an unusual media campaign: La Raza Centro Legal’s La Colectiva... read more

Meet Heath Wickline, “Domestic Worker Safety & Dignity Project” and New Routes Leader

Heath Wickline works at Underground Advertising developing the social marketing campaign for the Domestic Worker's Project. Over the past ten years, I’ve worked with many... read more

Billboard Campaign Honors Domestic Workers

A media campaign aimed to promote dignity and respect for domestic workers is underway in San Francisco. Visit website

"Communicating our Strengths and our Hopes" campaign for safe, well-paid work with dignity for domestic workers

Last Wednesday, 50 people marched to the corner of Cesar Chavez and Valencia in San Francisco's Mission District to view the 50-foot-long billboard representing the... read more

Images from the Domestic Workers Safety & Dignity Project "Communicating our Strengths and our Hopes"

Working in collaboration, La Colectiva de Mujeres of La Raza Centro Legal, the Labor Occupational Health Program of UC Berkeley and Underground Advertising created a... View video

Domestic Workers Unite in a Bad Economy

There is a movement afoot to organize domestic workers and improve their working conditions even as many face unemployment because of the weak economy. San... read more

Domestic Workers Go on Offensive with Ad Campaign, Conference

La Colectiva de Mujeres (Women's Collective) in San Francisco has launched a media campaign unveiling striking posters, billboards, bus ads and postcards depicting domestic workers... read more

La Colectiva Website to accompany social media campaign

La Colectiva Mujeres of La Raza Centro Legal launches a new website for their social media campaign based in San Francisco. La Colectiva is one... Visit website

COMING November 10: A Somali Program about Sexually Transmitted Diseases

The Egal Shidad Project team is deep in the production process for its upcoming program on sexually transmitted diseases. You will hear from renowned Somali... read more

Moving from Pay Day Loans To Credit Union Accounts

Many low-income Americans were wary of banks even before the latest round of failures and takeovers. Is a semi-reformed payday lender the right guy to... read more